Learn the secrets of successful hospital blogging


We reviewed 375 hospital blogs on 935 hospital websites to help you learn from the best. This ebook is the culmination of that research.

The ebook will give you what you need to begin blogging or take your current blogging program to the next level. It shows you real-world examples of 10 hospitals and health systems that are using their blog to stand out in this increasingly-competitive healthcare market.

Inside this 20-page ebook, you'll find information showing you how your blog can:

  • help prospective patients find your hospital
  • turn one-time visitors into returning readers
  • increase your web traffic as you rank higher for more keywords
  • connect with your community

You'll also find 10 examples of real hospital blogs with screenshots and comments showing you how they:

  • capture readers' attention with striking design
  • integrate different types of media in a unified visual presentation
  • keep readers coming back with engaging content
  • compel readers to take action when they're done reading

There are plenty of places to read about best practices in blogging, but we thought we should do the research needed to show you what your hospital peers are doing. Download this ebook today and see what a blog can do for you!

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